HTTPS Is Table Stakes for SEO in 2020
Back in the spring of 2017, I wrote that HTTPS results made up half of…
4 Google My Business Fields That Impact Ranking (and 3 That Don’t) — Whiteboard Friday
With so many customization options in your Google My Business profile, it can be tough…
Basic Reputation Management for Better Customer Service
The Internet can be a great connector, but sometimes, it acts as a barrier. Your…
There’s Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results
There’s gold in them thar SERPs…gold I tell ya! Now, whether that phrase takes you…
The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
The COVID-19 pandemic has upended the way we engage with local businesses. We’re ordering more…
10 Basic SEO Tips to Index + Rank New Content Faster — Best of Whiteboard Friday
When you publish new content, you want users to find it ranking in search results…
YouTube Dominates Google Video in 2020
In a study of 2.1M searches and 766K videos, YouTube accounted for 94% of all…
Competitive Advantage in a Commoditized Industry
In a world where search companies are a dime a dozen and brands tout bland…
How to Create a Useful and Well-Optimized FAQ Page
The golden rule of marketing has always been: Don’t leave your customer wondering, or you’ll…
SEO Is Not an On/Off Switch — Whiteboard Friday
When business is struggling, budgets are tight, and resources limited, your company might be tempted to…